
                                                      Brand Awareness Project                                                Page 1
Table 1
Q1 Favourite brand
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          2         1       1         -       2         1       1

Brand D                        1         -       1         -       1         1       -
                              50%        -%    100%        -%     50%      100%      -%

Brand E                        1         1       -         -       1         -       1
                              50%      100%      -%        -%     50%        -%    100%








































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                                                      Brand Awareness Project                                                Page 2
Table 2
Q1 Favourite brand
by Q2 Other brands considered
Base: All respondents

                           Total Brand A Brand B Brand C Brand D Brand E Brand F Brand G Brand H Brand I Brand J    None

Total                          2       1       1       2       -       -       -       2       1       1       -       -

Brand A                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand B                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand C                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand D                        1       -       1       1       -       -       -       1       1       -       -       -
                              50%      -%    100%     50%      -%      -%      -%     50%    100%      -%      -%      -%

Brand E                        1       1       -       1       -       -       -       1       -       1       -       -
                              50%    100%      -%     50%      -%      -%      -%     50%      -%    100%      -%      -%

Brand F                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand G                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand H                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand I                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand J                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

None                           -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%














                                         Produced by MRDC Software on 27/09/18 at 09:27:19

                                                      Brand Awareness Project                                                Page 3
Table 3
Q2 Other brands considered
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          2         1       1         -       2         1       1

Brand A                        1         1       -         -       1         -       1
                            50.0%    100.0%      -%        -%   50.0%        -%  100.0%

Brand B                        1         -       1         -       1         1       -
                            50.0%        -%  100.0%        -%   50.0%    100.0%      -%

Brand C                        2         1       1         -       2         1       1
                           100.0%    100.0%  100.0%        -%  100.0%    100.0%  100.0%

Brand D                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand E                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand F                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand G                        2         1       1         -       2         1       1
                           100.0%    100.0%  100.0%        -%  100.0%    100.0%  100.0%

Brand H                        1         -       1         -       1         1       -
                            50.0%        -%  100.0%        -%   50.0%    100.0%      -%

Brand I                        1         1       -         -       1         -       1
                            50.0%    100.0%      -%        -%   50.0%        -%  100.0%

Brand J                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

None                           -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%













                                         Produced by MRDC Software on 27/09/18 at 09:27:19

                                                      Brand Awareness Project                                                Page 4
Table 4
Q1/Q2 All brands considered
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          2         1       1         -       2         1       1

Brand A                        1         1       -         -       1         -       1
                            50.0%    100.0%      -%        -%   50.0%        -%  100.0%

Brand B                        1         -       1         -       1         1       -
                            50.0%        -%  100.0%        -%   50.0%    100.0%      -%

Brand C                        2         1       1         -       2         1       1
                           100.0%    100.0%  100.0%        -%  100.0%    100.0%  100.0%

Brand D                        1         -       1         -       1         1       -
                            50.0%        -%  100.0%        -%   50.0%    100.0%      -%

Brand E                        1         1       -         -       1         -       1
                            50.0%    100.0%      -%        -%   50.0%        -%  100.0%

Brand F                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand G                        2         1       1         -       2         1       1
                           100.0%    100.0%  100.0%        -%  100.0%    100.0%  100.0%

Brand H                        1         -       1         -       1         1       -
                            50.0%        -%  100.0%        -%   50.0%    100.0%      -%

Brand I                        1         1       -         -       1         -       1
                            50.0%    100.0%      -%        -%   50.0%        -%  100.0%

Brand J                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

None                           -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%













                                         Produced by MRDC Software on 27/09/18 at 09:27:19

                                                      Brand Awareness Project                                                Page 5
Table 5
Q3 Brand seen advertised
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          2         1       1         -       2         1       1

Brand A                        2         1       1         -       2         1       1
                           100.0%    100.0%  100.0%        -%  100.0%    100.0%  100.0%

Brand B                        1         1       -         -       1         -       1
                            50.0%    100.0%      -%        -%   50.0%        -%  100.0%

Brand C                        2         1       1         -       2         1       1
                           100.0%    100.0%  100.0%        -%  100.0%    100.0%  100.0%

Brand D                        2         1       1         -       2         1       1
                           100.0%    100.0%  100.0%        -%  100.0%    100.0%  100.0%

Brand E                        1         -       1         -       1         1       -
                            50.0%        -%  100.0%        -%   50.0%    100.0%      -%

Brand F                        1         -       1         -       1         1       -
                            50.0%        -%  100.0%        -%   50.0%    100.0%      -%

Brand G                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand H                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand I                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand J                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

None                           -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%













                                         Produced by MRDC Software on 27/09/18 at 09:27:19

                                                      Brand Awareness Project                                                Page 6
Table 6
Q3 Brand seen advertised
Base: All females

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          1         -       1         -       1         1       -

Brand A                        1         -       1         -       1         1       -
                           100.0%        -%  100.0%        -%  100.0%    100.0%      -%

Brand B                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand C                        1         -       1         -       1         1       -
                           100.0%        -%  100.0%        -%  100.0%    100.0%      -%

Brand D                        1         -       1         -       1         1       -
                           100.0%        -%  100.0%        -%  100.0%    100.0%      -%

Brand E                        1         -       1         -       1         1       -
                           100.0%        -%  100.0%        -%  100.0%    100.0%      -%

Brand F                        1         -       1         -       1         1       -
                           100.0%        -%  100.0%        -%  100.0%    100.0%      -%

Brand G                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand H                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand I                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand J                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

None                           -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%













                                         Produced by MRDC Software on 27/09/18 at 09:27:19

                                                      Brand Awareness Project                                                Page 7
Table 7
Q1/Q3 Brand connsidered and seen advertised
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          2         1       1         -       2         1       1

Brand A                        1         1       -         -       1         -       1
                            50.0%    100.0%      -%        -%   50.0%        -%  100.0%

Brand B                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand C                        2         1       1         -       2         1       1
                           100.0%    100.0%  100.0%        -%  100.0%    100.0%  100.0%

Brand D                        1         -       1         -       1         1       -
                            50.0%        -%  100.0%        -%   50.0%    100.0%      -%

Brand E                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand F                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand G                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand H                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand I                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand J                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

None                           -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%













                                         Produced by MRDC Software on 27/09/18 at 09:27:19

                                                      Brand Awareness Project                                                Page 8
Table 8
Number in household
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          2         1       1         -       2         1       1

1                              -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

2                              1         -       1         -       1         1       -
                            50.0%        -%  100.0%        -%   50.0%    100.0%      -%

3 to 5                         -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

More than 5                    1         1       -         -       1         -       1
                            50.0%    100.0%      -%        -%   50.0%        -%  100.0%

Mean score                  4.00      6.00    2.00         -    4.00      2.00    6.00
































                                         Produced by MRDC Software on 27/09/18 at 09:27:19

                                                      Brand Awareness Project                                                Page 9
Table 9
Q1 Favourite brand

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          2         1       1         -       2         1       1

Brand A                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand B                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand C                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand D                        1         -       1         -       1         1       -
                            50.0%        -%  100.0%        -%   50.0%    100.0%      -%

Brand E                        1         1       -         -       1         -       1
                            50.0%    100.0%      -%        -%   50.0%        -%  100.0%

Brand F                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand G                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand H                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand I                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand J                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

None                           -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%














                                         Produced by MRDC Software on 27/09/18 at 09:27:19
